CBS Sports to televise ABB FIA Formula E World Championship live across the USA from Season Seven
- A multi-year deal means that from Season 7 (2020/21) all Formula E races will be live across the USA on CBS platforms.
- CBS partnership signifies essential audience growth in key market for ABB FIA Formula E World
- New American media partnership important for Formula E’s automotive partners launching electric road cars in years to come.
London, England (November 18, 2020) – Formula E and leading US broadcaster CBS today announced a new multi-year partnership to air the all-electric racing series live across various platforms from Season Seven.
A multi-year deal will see Formula E air live across CBS Sports platforms from the opening round of the 2020/21 ABB FIA Formula E World Championship in Santiago starting on January 16, 2021. The partnership brings over 60 hours of live race coverage to various CBS Sports platforms. For Formula E, the relationship signifies an important opportunity to grow the sport’s audience and brand in a key strategic market.
All of the 14 Formula E races scheduled on the Season Seven calendar will air live on CBS Sports platforms, each in a 90-minute program. A minimum of two races, including the New York City E-Prix, will be broadcast on CBS Television Network. At least six more will be shown live on CBS Sports Network, as will a bespoke 1-hour preview show per race week. The remaining races, as well as all qualifying sessions, will be streamed on CBS Sports Digital platforms.
The USA is a priority market for Formula E and its ecosystem. Having raced in the United States every year since its inception, the ABB FIA Formula E Championship made history in 2017, when it introduced racing to the five boroughs of New York City. Formula E is also proud to have American racing teams BMW i Andretti Motorsport and DRAGON / PENSKE AUTOSPORT competing for the world title.
Formula E has more manufacturers on its grid than any other world-class racing series and the USA is a critical market for many of those carmakers. The exposure that a media partnership with CBS provides will be vital for Formula E’s automotive partners launching electric road cars in years to come.
Aarti Dabas, Chief Media Officer of Formula E, said: “CBS is a leading media network in the USA with an impressive multi-platform offering and a growing portfolio of premium international sports content. We are delighted to partner with them in an important market for the Formula E ecosystem. We will work closely with CBS to grow affinity with Americans for the most unpredictable racing series in the world. Together we will develop bespoke live content, highlights, and other programming for the market focused on drivers and teams, their rivalries, and Formula E’s purpose of racing for better futures.”
“We are excited to add Formula E to our CBS Sports portfolio, the innovative and thrilling races are a great fit for our live programming line-up,” said CBS Sports EVP of Programming, Dan Weinberg. “Formula E is a leader in the push to make sports more environmentally friendly, we’re proud to partner with such a progressive organization and bring great content to race fans across the US.“
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About Formula E and the ABB FIA Formula E Championship >>
Formula E exists to advance sustainable human progress through the power of electric racing. The first and only sport to be certified net-zero carbon since inception, Formula E was founded to counteract climate change by accelerating the adoption of electric vehicles. The ABB FIA Formula E Championship brings intense and unpredictable all-electric racing to the heart of the world’s most iconic cities. In its first six seasons, Formula E crowned five different Champions and celebrated 17 winners in 69 races. With more automotive manufacturers on the grid than any other motorsport series, the ABB FIA Formula E Championship is not only one of the most exciting racing series on the planet but also an unparalleled proving ground for race-to-road electric vehicles and sustainable mobility technologies.
Powered by purpose and united by a passion to deliver edge-of-seat racing, the positively charged Formula E community of teams, manufacturers, partners, broadcasters, host cities, and fans work together to light up the world with the transformative power of electric racing. www.FIAFormulaE.com
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About ABB >>
ABB (ABBN: SIX Swiss Ex) is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation, and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com