Critical Mention Launches Media Contact Database, Expands Earned Media Suite

NEW YORK, July 15, 2020 ( – Critical Mention, the leading earned media platform,
today announced the release of its Media Contact Database. The product launch is one of the
company’s most significant since its founding in 2002 and will allow customers to leverage a powerful
Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News

Critical Mention’s new Media Contact Database was built from the ground up, combining cutting-edge
automation, artificial intelligence, and machine learning with meticulous manual data curation. The
product will be launched with more than one million records, including global media outlets,
reporters, bloggers, editors, producers, and influencers – with more being added every day.
In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick
and simple way for users to submit requests for data updates to a support team that will update
records within 24 hours in most cases.

“The release of our Media Contact Database is the culmination of months of tireless work by the
Critical Mention engineering, DevOps, product and data curation teams,” said Vishal Padhye, Chief
Technology Officer at Critical Mention. “We are leveraging sophisticated technology and our amazingly
dedicated curation team to set up processes that ensure that customers are always seeing the most
current, accurate data. We believe current and future customers will quickly see this as a major
marketplace differentiator.”

Among a host of other features and functions, the Media Contact Database allows users to quickly
locate contact information for local and national journalists, influencers and outlets via an easy-to-use
interface. Customers can filter contacts by location, topic data, job title, and other characteristics.

Developing an Earned Media Suite

Adding the Media Contact Database to Critical Mention’s media monitoring and intelligence platform is
the next step in the company’s mission to remain the go-to resource for earned media. The company
continues to build out its Earned Media Suite, with several other high-profile releases scheduled for
the coming months.

“Our focus remains on providing our customers with the best user experience possible, which is why we decided to construct a purpose-built Media Contact Database from the ground up,” said Critical
Mention’s CEO and President Don Yount. “I could not be prouder of the product we have created,
especially knowing all of the research and development, engineering, design, and customer feedback
that went into it. I know our customers will love the Media Contact Database and I am thrilled about
where this exciting release positions Critical Mention in the earned media marketplace moving

Source: Critical Mention

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